The MECCA view
These lightweight, long-wearing, creamy eyeshadow sticks are buildable and blendable with a built-in 30 seconds of 'playtime' to give you time to craft the perfectly smudged look. Expect a no-tug application for a perfectly undone effect. The nourishing, skin-loving formula allows for a seamless application to create soft and effortless looks in just one swipe. Shadow Stick was inspired by the ultimate soft-glam looks of the late '80s and early 2010s music culture.
Key ingredients
Vitamin E Acetate: Moisturizes and nourishes the delicate around the eyes.
Blend + Set Complex: Facilitates smooth application of the formula, allowing for easy blending. It lends this formula its signature built-in 30-second "play time" after application to allow for smudging before it sets.
Pro-tip
For an accent of colour, apply on lower lash line, inner corner of eye, outer corner of eye or waterline. Layer shades together for a custom look.
Consumer testing results
– 100% said this product is easy to use as both eyeliner and eyeshadow
– 96% said product sets and stays in place after blending
– 93% said they can create an effortless eye shadow look in less than a minute
The Shadow Stick consumer study was conducted by a third-party testing facility and included 32 people between the ages of 18 and 60
Usage
– Draw a line around the eyes — smudge gently using your fingertips
– Simply twist to reveal more product
– No sharpener needed to craft your unique vision
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